Decision Maker: Executive Member for Economic Development and Regeneration
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: Yes
To approve the council’s corporate
communications and marketing strategy for 2024 to 2028.
That the executive member for economic development and regeneration approves the council’s corporate communications and marketing strategy 2024-28.
i. The council currently does not have a communications and marketing strategy for proactive and planned activity.
ii. An agreed approach provides staff and councillors with a clear view as to what is and is not in scope for the service for the next four years and where it will spend its time and resources.
iii. A defined and clear strategy makes the communications service accountable to objectives that are linked to the overarching Council Plan, supporting strategies and organisational values
Do nothing and continue with the current situation (no strategy in place). For the reasons above this was discounted.
None
Wards Affected: (All Wards);
Financial Impact: None. To be delivered within the service's current budget.
Declarations: None
Subject to Urgent Proceedings: No
Making Representations: In writing to the Chief Executive
Other reasons / organisations consulted
Workshops and meetings.
Consultees
Executive Member Economic Development and
Regeneration
Councillors
Staff
Corporate Management Team
Executive
Contact: Alayna Razzell, Head of Communications and Marketing Email: alayna.razzell@bracknell-forest.gov.uk Tel: 01344 352171.
Publication date: 18/04/2024
Date of decision: 18/04/2024
Effective from: 27/04/2024
Accompanying Documents: