9 Social Media Policy PDF 114 KB
The Social Media Protocol that has been
reviewed as part of the social media audit have been developed into
a Social Media Policy.
Additional documents:
Minutes:
The Committee
received a report on the Council’s Social Media
Policy.
Trish Barnard, Head
of HR and Employee Experience advised that at the Chairman’s
briefing meeting, it had been decided by the Chairman,
Vice-Chairman and Chief Executive that the Policy required a
thorough review and potential re-write and feedback was therefore
required from the Committee in order to do so.
As
a result of the member’s comments and questions, the
following points were
made:
- Feedback
from Trade Union colleagues was that the Policy was too lengthy and
should just be presented as guidance.
- Trade
Union representatives had felt the requirement for staff to be
‘politically neutral’ with regard to joining in with
community conversations online could be considered
contentious.
- Posts
regarding vulnerable people on the ‘We Love Bracknell’
Facebook page should be removed.
- With
regard to complaints about social media content not involving
staff, the Policy stated that the communications and marketing team
would work with Thames Valley Police and ‘internally’
if the posts broke the law or put vulnerable people at risk, but
the Committee felt the Council’s legal team should also be
involved in such cases.
- No
incidents involving officers on social media had been reported but
there had been incidents involving members which had come to
light.
- It was
felt the Policy placed too much emphasis on GDPR and should instead
be more generic in relation to the Data Protection Act in
anticipation that the UK’s departure from the EU would mean
that many of the derogations would not come into effect - although
95% of the Council’s staff had already undertaken GDPR
training.
- Staff were
restricted from using social media sites on council provided IT
equipment, which included accessing personal bank accounts, for
example, which meant there should be no significant impact on the
bandwidth and internet speed affecting the council’s e-mail
system and data platforms.
RESOLVED that
the Council’s Social Media Policy in its current form be not
approved but would be brought back to the Committee in October 2019
in a shortened format with supplementary guidance for further
review.