Board received a report briefing them on the progress in the
delivery of the re3
Joint Waste PFI Contract. The
In view of
the fact that some new Members of the
Board had been introduced, the Board received a short briefing on
the background to the re3 partnership:
- The re3
partnership was originally formed to deliver the statutory disposal
function of the three Councils.
- By working
together, the three Councils were able to procure a significant
contract and operate at a scale which would have been difficult as
individual authorities. This is one reason why the facilities
available to re3 residents are so well appreciated.
- The shared strategic approach,
directed by the re3 partnership is apparent in
recent developments such as plastic recycling and the
implementation of food waste recycling in Wokingham.
- The re3
contract had proven flexible in addressing changes in
- The re3
partnership exercises regional and national influence.
In relation to the
existing re3 Strategy:
- Progress in
Objective C (Part A) for each of the Council’s was as
Bracknell Forest Council – Target 43% Actual
Reading Borough Council – Target 39% Actual
Wokingham Borough Council – Target 53% Actual
data covered April and May only.
rates tended to be higher at the start of the year than at the end
of the year.
rates had increased from the same time last year. It was asked
that, in future, the previous years
figures be included on the graph as a comparison.
recycling had increased recycling rates by c5%.
introduction of food recycling had increased Wokingham’s
recycling rates by c6%.
- Progress in
Objective C (Part B) for each of the Council’s was as
Bracknell Forest Council – Target 23% Actual
Reading Borough Council – Target 24% Actual
Wokingham Borough Council – Target 26% Actual
- The HWRC
recycling rate was 20% higher than last year, this had been helped
by the introduction of wood recycling and improvements in reuse.
This was a good news story.
- It was
explained that the performance targets were set by the individual
councils themselves and were in their final year. Conversations
would be held over the course of the year in
regards to setting new targets.
communication plan for the plastic campaign had been presented at
the last meeting. It was proposed that communications would be
targeted in areas with the highest concentration of plastic
material. The mapping (which determined areas to target) had been
put together using the composition analysis that had been
undertaken a few months back, this data was overlaid with
demographic factors to target different groups. The information on
plastic, on the re3 website, would be developed in accordance with
the targeting and there would be a social media campaign. The
target audience would be families with children at home who would
recycle staple items but may sometimes be confused about other
items. Finally, to address confusion, alongside the re3cyclopedia
App, promotional material would be created, such as a
‘recycling wheel’ fully relating to plastic, with
motivation and information on the back.
This would be delivered to households in the targeted areas.
Reading university were promoting the re3 app as part of their
freshers week in September.
campaign would be launched in September.
re3cyclopedia App would be continuing for the next year. There had
been 6k users and 5.5k search’s in May and 5.6K
search’s in June. There was potential for improvement. The
app couldn’t tell the area, just what was being searched.
There was 10k items in the apps database.
- An re3
newsletter was a new area that was being explored. 1 newsletter a
month would be sent to the members of a database (to be developed
over time). The database was being built from scratch due to
GDPR.The first newsletter covered
refill day, Sue Ryder and re3 grow compost.
Media insight statistics had been included within the report for
the first time. The engagement rate was 8%
. Generally anything between 3%-5% was considered good. The
average reach of top performing posts was to 10k
residents. Over 90% of the social media
reach was within re3 borough, with the majority being
would look at their diaries to see if there were any events that
the re3 Communications and Marketing Officer could attend to
promote re3. Some members were also willing to attend events with
the officer and provide support and help wherever the could.