The purpose of this report is to set out the priorities for Bracknell Forest Public Health work in 2013/14, as well to map these against Public Health priorities at a county and national level.
The Public Health Consultant presented a Public Health update and made the following points:
The Council’s Chief Executive stated that it was encouraging that Public Health was now embedded within the Council’s work and processes. He stated that smoking cessation was clearly a key priority for Bracknell Forest given the ‘Longer Lives’ data and had been included in the Public Health action plan.
The Public Health Consultant stated that it was useful to highlight smoking cessation, as this was clearly central to the Longer Lives results. Wokingham's life expectancy was 20% better than Bracknell Forest’s and their smoking attributable mortality was 20% better than Bracknell Forest’s. This clearly needed to be addressed. Bracknell Forest had already entered a contract to encourage smoking cessation and this was producing some good work. There was also lots of other work underway to tackle smoking, some of this work included setting up better referral paths.
The Board commented that preventative work that targeted children and young people could be very effective in reducing smoking uptake and reduce figures in the long term.
It was noted that the smoking cessation contract would be reviewed and there would be an emphasis on stretching and exceeding targets.
It was RESOLVED that the Board;
i) noted the publication and key messages of the ‘Longer Lives’ mortality data
ii) noted the successful Public Health Grant project proposals
iii) agreed that the proposed priorities for local Public Health work in 2013/14.