Issue - meetings

To sign-off the:

·                     3 Year Elevate Implementation and Performance Plan

·                     Implementation and Performance template

·                     Elevate Communications and Branding Plan

NB:      The 3 Year Elevate Implementation and Performance Plan will follow.

The Committee considered a report inviting it to sign-off the:

·                     3 Year Elevate Implementation and Performance Plan

·                     Implementation and Performance template

·                     Elevate Communications and Branding Plan

The Committee was advised that there was now a consistent marketing plan.  The implementation and Performance Plan was to be refined with the changes brought back to the Committee at a subsequent meeting.  The Plan covered what was in the bid plus what had changed in the landscape since.

The Committee was advised that Elevate involved cultural change after years of doing things one way.  It was now recognised that there was a better way forward.  Bringing services together had been a huge benefit.

There was some discussion around the use of social media.  It was suggested that there was a need not to underestimate how much young people wanted to be communicated with electronically.  In the circumstances, it was suggested adverts should be put on Facebook as they could generate a huge response.  The Committee was, however, cautioned about the time it took to moderate such sites.  Text messages had increased footfall at one of the hubs. 

In concluding the discussion it was suggested that what young people actually wanted was important and they should be asked rather than assumptions made.  Similarly, young people should be encouraged rather than told to use Elevate. 

It was agreed that there would be a need to put money behind the marketing.

Having noted these points, the Committee endorsed the Plans.