Green Machine Enterprise CIC
To receive a presentation from the Green Machine Enterprise.
Minutes:
The Green Machine’s Mark Sanders and Dawn Cannon gave the Board an update on the performance of Green Machine, the Community Repaint Scheme, and the work that was taking place to boost the scheme’s sales.
The number of collections had been increased at both Longshot Lane and Smallmead and the percentage of collections had now exceeded the target set for Longshot Lane. Paint sales were increasing month on month with a significant number of customers learning about the scheme through Bracknell Forest Homes. Links had been developed with Reading Voluntary Action and Bracknell Forest Voluntary Action. Leaflets had also been distributed to schools in the RE3 area. Work to identify a full time manager was underway.
The Board felt that the Scheme suffered from a perception problem amongst the public with many people assuming that the paint was only available to voluntary and community groups and that the paint that was available was partially used and only available in a limited range of colours.
It was acknowledged that whilst it was hoped that community and voluntary groups would make the majority of purchases from the scheme, individuals wishing to buy paint for home decorating projects would be welcomed. In addition the paint available was unused and a wide range of colours were available to purchase. It was agreed that refocusing the marketing information so that greater emphasis was placed on the ethical buying side of the Scheme.
It was agreed that Board members would pass any appropriate contact details through to Dawn Cannon to enable new marketing avenues to be explored.
The Board was informed that the Green Machine were currently in the first quarter of year two of a two year contract and it was agreed that a report focusing on the financial aspects of the contract would be brought to the Board’s next meeting.