Decision details
Communications and marketing strategy
PDF 66 KBDecision Maker: Executive Member for Economic Development and Regeneration
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: Yes
Purpose:
To approve the council’s corporate
communications and marketing strategy for 2024 to 2028.
Decision:
That the executive member for economic development and regeneration approves the council’s corporate communications and marketing strategy 2024-28.
Reasons for the decision:
i. The council currently does not have a communications and marketing strategy for proactive and planned activity.
ii. An agreed approach provides staff and councillors with a clear view as to what is and is not in scope for the service for the next four years and where it will spend its time and resources.
iii. A defined and clear strategy makes the communications service accountable to objectives that are linked to the overarching Council Plan, supporting strategies and organisational values
Alternative options considered:
Do nothing and continue with the current situation (no strategy in place). For the reasons above this was discounted.
Interests and Nature of Interests Declared:
None
Wards Affected: (All Wards);
Financial Impact: None. To be delivered within the service's current budget.
Declarations: None
Subject to Urgent Proceedings: No
Making Representations: In writing to the Chief Executive
Other reasons / organisations consulted
Workshops and meetings.
Consultees
Executive Member Economic Development and
Regeneration
Councillors
Staff
Corporate Management Team
Executive
Contact: Alayna Razzell, Head of Communications and Marketing Email: alayna.razzell@bracknell-forest.gov.uk Tel: 01344 352171.
Publication date: 18/04/2024
Date of decision: 18/04/2024
Effective from: 27/04/2024
Accompanying Documents: