Decision Maker: Executive
Decision status: Recommendations Approved
Is Key decision?: Yes
Is subject to call in?: Yes
To introduce a new service offer (Direct
Cremations) which could provide additional revenue income by
optimising un-met demand in the second chapel.
i. Direct cremations are offered as an additional service at Easthampstead Park Cemetery and Crematorium at an individual price of £285.00.
ii. the Council Constitution allows the Director to fix charges for any new service, provided that such charges are reported to the next meeting of the Council’s Executive Committee. It is therefore recommended that this service is introduced within the current financial year.
iii. the new service will be included in the 2020/21 fees and charges for approval at full Council in February 2020.
The number of additional funeral services that were expected to take place following
the opening of the second chapel at EPC&C in 2018/19 has not been realised. The
service is therefore underperforming against its 2019/20 income target and at the end
of September the income pressure totalled £180k. Direct cremations offer an
opportunity to supplement existing services and generate additional income that may
help to bridge some of this gap.
1. The current offer at EPC&C could remain as it is, without direct cremations. This option is not recommended given the current budget circumstances of the service and the council.
2. In response to the income pressure, plans have been put in place to further promote EPC&C and attract additional custom - these include creating a vanity URL, contacting Funeral Directors that are in the local area but not currently using the site, exploring joint marketing options with Registrars and updating both printed and electronic marketing materials to better promote the service as a whole. Given these efforts, the current offer at EPC&C could remain the same, without direct cremations. However, it is uncertain that marketing, alone, could account for an additional £180k (or more) of custom.
Reason Key: Affects more than 1 ward;
Wards Affected: (All Wards);
Financial Impact: Will be contained in the report.
Subject to Urgent Proceedings: No
Making Representations: In writing to the Executive Director: Delivery.
Other reasons / organisations consulted
Contact: Damian James, Assistant Director: Contracts Email: firstname.lastname@example.org Tel: 01344 355157.
Report author: Damian James
Publication date: 17/12/2019
Date of decision: 17/12/2019
Decided at meeting: 17/12/2019 - Executive
Effective from: 26/12/2019